Whether you are trying to hit your manufacturer incentives for new car sales or just looking to make a bit more on your used inventory: selling more cars comes down to effectively leveraging the internet. Every single bit of inventory you have is unique, with the exception of some new units that get ordered in bulk. The best chance that you have to sell that car, is that listing finding the exact person who is looking for that EXACT car. By far, the most effective single tool for connecting with that individual looking for that individual car – is the internet.
The Power of the Internet in Automotive Sales
By far, the most disruptive thing in the history of the automotive industry is the internet. It has changed many industries, and this one is no different. From the simple days of Craigslist barn finds, to the incredible world of Vehicle Detail Page (VDP) SEO the automotive landscape has been shifting in response to the internet, and the dealerships that make all of the money in a given market understand this. It is, without a doubt, one of the great inter-vertical arms races of the century and it has been making the internet and car dealerships a better place.
Transparency and Customer Satisfaction
The main thing that the internet has brought to the automotive industry since the dot-com era is a level of transparency. The best dealerships embrace this, and often turn it into very happy customers who keep coming back and typically can be counted on to leave leave good reviews. This is because they are satisfied with the answers that the marketing materials, merchandising, and sales person has given them.
This is what you’re aiming for with a really good internet presence – answer the questions better than anyone else. The medium can change, and often does. Being at the tip of emerging media is key to dictating the conversation, and filling it with worthwhile consumable content is always going to result in sales.
Optimizing Online Listings for Success
The real battle ground though when it comes to automotive e-commerce are the listings and sales channels. We did a more in depth breakdown on some of the major players, and this can be found here, but the bottom line is that if your listings are not well presented – customers are not going to click on them! Have more photos of your vehicles than the competition, shoot them at higher resolution, and deploy them faster. “Get there firstest, with the mostest” still applies, despite its originator.
Have good sales copy that informs the customer of what the vehicle is, can do, and fits their needs specifically. There is so much more to this, but the bottom line is that with the Surfwrench Digital Marketing package, the rest of the market will be genuinely afraid of your internet presence. Because they know that it means sales coming off of their bottom line, and traditional media costs a fortune to dictate the conversation.
Dominate the Digital Automotive Market
If you want your dealership to sell more cars, start by looking at the internet. If you don’t like what you see, or just want an extra 25-40% more VDP hits that you are taking directly away from your competition, give us a jingle and we can get to work winning the internet for you!
For more information regarding how Surfwrench can help you increase your conversion rates and take your dealership’s sales to the next level, please reach out to us at 877-653-5828 or [email protected].
