Your Vehicle Detail Pages Are The Heart of Your Online Presence
Boost Your Online Presence & Lead Conversions
Do I Need VDP Optimization?
Ask yourself:
No matter the size of your dealership, chances are, you’re always looking for strategies to increase your online leads and conversions.
Many digital marketing agencies will focus on your main website pages, social media accounts, and third-party accounts. At Surfwrench, LLC, we offer a different approach. We believe the key to unlocking more leads – and increased sales – is in an often-overlooked, but critical asset to your business: Your Vehicle Detail Pages.
Do you want to increase online leads and conversions across your website and 3rd party channels?
Looking to optimize your 3rd party advertising spend and improve your sales process?
Ready to gain better first-click attribution and increase overall online sales?
Do you want to expand your online sales to a new audience?
Boost Your Online Presence & Lead Conversions
No matter the size of your dealership, chances are, you’re always looking for strategies to increase your online leads and conversions.
Many other digital marketing agencies will focus on your main website pages, social media accounts, and third-party accounts. At Surfwrench, LLC, we take a different approach. We believe the key to unlocking more leads – and increased sales – is in an often-overlooked, but critical asset to your business: Your Vehicle Detail Pages.
Do I Need VDP Optimization?
Ask yourself:
Do you want to increase online leads and conversions across your website and 3rd party channels?
Ready to gain better first-click attribution and increase overall online sales?
Looking to optimize your 3rd party advertising spend and improve your sales process?
Do you want to expand your online sales to a new audience?
We’re Here to Take Your Online Presence to the Next Level.
Are you leaving sales on the table?
Custom written and visual content has been the foundation of effective SEO and digital marketing for years. Regardless of the inventory management system, every dealership has the opportunity to customize the “Dealer Description”/ “Dealer Comments” and images for every vehicle on their lot, yet these elements are often overlooked.
But why? The answer is typically simple: unless you have a dedicated writer and photographer on staff, these tasks are time-consuming and can feel like a wasted effort to delegate to a member of your sales team.
The thing is, if you’re not customizing your vehicle descriptions beyond repeating the specs or taking custom photos of each car, you’re leaving leads AND conversions on the table.
That’s where Surfwrench comes in.
Our VDP Optimization Services are focused on helping dealerships fill these gaps! Improving your Vehicle Detail Pages isn’t just beneficial for your website rankings: it has a direct effect on your omnichannel strategies and how customers are finding your vehicles online.
Our proven methods have helped Western New York dealerships improve their website and third-party leads and conversions by 20-40%.
Custom Vehicle Descriptions
Every vehicle on your lot – new or pre-owned – tells a story that can resonate with potential buyers. The “Dealer Comments,” “Dealer Notes,” or “Vehicle Description” section within your dealer management system (DMS) provides a crucial platform to showcase this narrative. This text box is often underutilized and overlooked but it presents a significant opportunity to differentiate your listings and enhance their visibility to both customers and search engines.
Customizing these descriptions is essential for several reasons:
- Search Engine Optimization (SEO): Well-crafted descriptions provide fresh content for search engines to crawl, improving your listing’s visibility and organic ranking.
- Differentiation: In a sea of standardized listings on third-party platforms, custom descriptions make your vehicles stand out by offering engaging content and further insight into the vehicle.
- Customer Engagement: This space allows you to go beyond mere specifications and connect with potential buyers on a personal level. By crafting a narrative, you can paint a picture of how the vehicle fits into a customer’s lifestyle.
Generic Vehicle Description
Surfwrench Custom Vehicle Description
Elevate your listings, increase your leads & close more sales w/ Surfwrench.
Professional Car Listing Photography
Driving a car is a tactile and emotional experience, and high-quality, authentic photos are the closest a potential buyer can get to that experience without physically being present. By providing custom photos of each vehicle, dealerships create a human connection, injecting a sense of care and transparency into their listings.
The importance of professional photography can be broken down into several key factors:
- Building Trust and Credibility: Real-world photos resonate with potential buyers, fostering a sense of trust and assurance that the vehicle is accurately represented. This transparency builds credibility, enhancing the dealership’s reputation.
- Enhancing Online Visibility: Authentic images improve search engine optimization (SEO), increasing the likelihood of the listing appearing in search results. On third-party platforms, high-quality photos help vehicles stand out from the competition, attracting more clicks and engagement.
- Driving Engagement and Sales: Professional photos allow potential buyers to visualize themselves behind the wheel, creating an emotional connection that drives interest. For vehicles that have been on the lot for an extended period, refreshing the photos can effectively retarget potential buyers, reigniting interest.
- Showing Cars As Advertised: Some dealerships opt for CGI backgrounds to achieve a “cleaner” appearance, but this practice can unintentionally undermine a listing’s credibility. By showing the car in its actual environment, potential customers can see the vehicle in a real world setting, and get a true feeling of the vehicle’s condition.
Don’t get lost in the crowd. Stand out with Surfwrench’s optimization strategies.
Third Party Channel Optimization
Third-party platforms like Edmunds, CarGurus, and Cars.com serve as search engines for potential car buyers. Like Google, Bing and other search engines, your rankings on these platforms are fueled by the content on your website and DMS. The combination of custom vehicle descriptions and professional photography can help supercharge your presence on these platforms.
At Surfwrench, our goal is to streamline the sales process for dealerships by capturing the attention of clients who are in the “Decision” or “Action” phases of the sales funnel. This empowers your sales team to focus their efforts on customers requiring more personalized guidance, fostering deeper relationships and driving higher-quality leads. By optimizing your third-party channel presence, we help you connect with ready-to-buy customers, ultimately simplifying and accelerating your sales cycle.
Through our Third-Party Optimization Services, our partner dealerships have seen a 20-40% increase in leads and conversions.
Set Your Dealership Apart With Surfwrench
No matter what your digital marketing needs, Surfwrench offers customized solutions to automotive professionals. We work with each client to form lasting partnerships and long-terms results. For more information regarding our services, please give us a call at 877-653-5828 or email our team at [email protected].